Assumptions Register Toolkit
Create a deep understanding from customer feedback
Objectives.
Track the critical assumptions for your startup <
Create a registry to track results across your teams <
Rapidly prove assumptions directly from feedback <
Gain a better understanding of product market fit <
4 out of 10
startups will fail for one simple reason
In a recent study, the #1 reason startups fail was they
didn’t address a large enough market need.
The Scene.
Having a great idea is the foundational start to any entrepreneur looking to start their own business. But how to ensure our new idea solves a customer’s problem and they’d be willing to pay for it? That’s where an assumption register comes into play!
Early stage startups need to talk to a LOT of customers to ensure they are solving a real problem and are on the right track. Using the TANDM Suite Assumption Register, your entire team can generate insights and work together to prove or disprove your theories with real time customer feedback.
The Goal.
1. Define
With the assumptions register template, you can test multiple hypotheses at once
3. Refine
Your customer feedback will update in real time dashboards for viewing
2. Record
After each customer interview, fill out the key learnings related to each assumption as inputs
4. Scale
Tracking customers responses will prove your theories and create new insights
The Study.
> Customer Research can be done by anyone in the company
> See dashboards of everyone’s insights updating in real-time
> Compare the results of several different assumptions
> Narrow your focus to which which problems are valid
> Gain a deep understanding of the problem and nail the right solution