power of data.
Data. It can be such a nerdy word, but with the right understanding of how much an impact it can have on our business and research projects, we’re given the chance to make it cool again.
Observing others in their natural habitat, taking a peek into what our systems and software are providing us, and gathering the thoughts and opinions of our team and clients all play their part in gaining insights and empowering us to make better business decisions.
Pretty cool, eh?
Observing how a day unfolds, what processes work (or don’t work) and how workflow is managed can provide greater insights that system data alone may not uncover.
The software we use, our wearables and our apps are forever collecting data and are often a hidden goldmine of information that we are too often leaving unutilised.
Collecting insights, opinions and feedback from those directly impacted by our business decisions provides a greater opportunity to achieve positive business outcomes.
Analysed… not paralysed.
Data collection is one thing, but then what?
Dust off the abucus?
Obtain a degree in how to use graphs in spreadsheets?
Analysing your data to portray a meaningful story shouldn’t be paralysing. It shouldn’t take up so much time that your data is no longer meaningful. It also shouldn’t be such an overwhelming task that data driven projects are simply pushed aside altogether.