Cogniom Blog.

We spoke in March about the importance of measuring return on investment... and more importantly, measuring it correctly. That while a feel good story has its place in a pitch, you should also be...

Executives only does not a team make.The phrase ‘new normal’ has quickly become one of those over used phrases with the pandemic forcing our hand to create them faster than ever before. How we work,...

"I saved millions in labour costs!" ...But did you? Really?Sometimes we get lost in the wrong story, or the wrong details when delivering a pitch. Whether we’re pitching an idea internally or...

Last month we started the conversation about QR codes and how their comeback has been one for the history books during the pandemic. You guys blew up our inbox with conversations about where you’ve...

Take your mind back to the early 2000s. QR Codes were becoming a global sensation as we welcomed them with amazement at the new technology. However, excitement was replaced with confusion as to what...

Sure, Thanksgiving may be an "American holiday" but the notion of sharing an abundance of food with loved ones and reflecting on the things you are grateful for is a gravy train I'm sure every one...